Effective date: April 2, 2026
Wind Down (“Wind Down,” “we,” “our,” or “us”) provides a mobile app designed to help people build a short nightly wind-down ritual before sleep. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have.
If you use Wind Down, you agree to the practices described in this Privacy Policy.
We collect the following categories of information when you use Wind Down:
Depending on how you use Wind Down, you may provide:
This information is primarily stored locally on your device.
If you purchase a subscription or restore purchases, Wind Down uses RevenueCat to help manage subscriptions and entitlements. We do not directly process or store your full payment card information.
Apple handles billing for App Store purchases.
Wind Down uses PostHog to collect product analytics, such as:
These analytics help us understand how the app is used, improve reliability, and decide what to build next.
Our analytics and service providers may receive limited technical information such as:
If you allow notifications, Wind Down schedules local notifications on your device, including:
The content of those reminders may include text you entered in the app, such as the items you wanted to remember the next morning.
We use information to:
Much of the personal journal-style content you enter into Wind Down, including brain dump items, reflections, settings, and ritual history, is stored locally on your device using on-device storage.
Some information is also shared with service providers that help us operate the app, including analytics and subscription infrastructure.
At this time, Wind Down is not designed as a cloud journaling service and does not promise permanent backup or cross-device syncing of all in-app entries.
Wind Down uses third-party services to operate certain features:
Apple may process information when you:
Apple’s privacy practices are governed by Apple’s own policies.
RevenueCat is used to help manage subscriptions, purchase state, and entitlement status.
Website: https://www.revenuecat.com/privacy
PostHog is used for product analytics and app event measurement.
Website: https://posthog.com/privacy
We may add or replace service providers over time as the app evolves.
We do not sell your personal information.
We may share information:
Because much of your content is stored locally on your device, retention may depend on:
Information processed by third-party providers may be retained according to their own retention practices and our service configuration.
You can choose to:
Wind Down is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information through the app, contact us and we will review the request.
If you use Wind Down outside your home country, your information may be processed in countries where our service providers operate. Those countries may have different data protection laws than your jurisdiction.
We use reasonable measures intended to protect information handled through Wind Down. However, no method of storage, transmission, or processing is completely secure, and we cannot guarantee absolute security.
Because some content is stored locally on your device, the security of that information also depends on your device security, operating system protections, and whether other people can access your device.
Wind Down may contain journal-style or emotionally sensitive content that you choose to enter. Wind Down is a wellness product and is not a medical, psychiatric, or crisis service.
If you are in immediate danger or need urgent mental health support, contact local emergency services or a qualified crisis resource.
We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date above and may provide additional notice inside the app or through other appropriate means.
If you have questions about this Privacy Policy or Wind Down’s privacy practices, contact:
If you submit Wind Down to the App Store, make sure your App Store Connect privacy disclosures match the current app behavior and all third-party SDKs you include. This Privacy Policy should be kept in sync with: